You may have heard of black hat SEO, but what exactly is it? When you have to switch from a white hat to a black hat SEO strategy. These are methods that—while they may help you get some quick results—could also result in penalties from Google down the road. So if you’re looking for an easy way to improve your rankings at all costs (and without any thought about ethics), then you might want to skip this post!
Black hat SEO seems tempting because it’s possible to get results fast.
Black Hat SEO seems tempting because it’s possible to get results fast. When you’re really late to the interview, but you “open” with a tie because you were just trying to impress your interviewers. But then your tie comes off anyway…
The most important thing about black hat techniques is that they’re short-term solutions for a problem that may not exist at all in your niche or industry—and even if it does exist, you won’t be able to use these techniques forever!
Black Hat SEO is still SEO.
Black hat SEO is a subset of overall search engine optimization, which means that it’s still SEO. You can think of the black hat as the “dark side” of the spectrum: while blue and white hats focus on getting users to your website through quality content and marketing practices, the black hat focuses on getting your attention through spammy tactics like cloaking (using multiple domains) or keyword stuffing (using many keywords).
Black Hat SEO isn’t the same thing as PPC or social media advertising—it’s not even close. It’s also not fully encompassed under traditional webmaster guidelines such as Copyscape and Google Webmaster Tools, since those tools are meant for identifying problems within websites’ code rather than for identifying bad practices within websites themselves.
When you find out that a colleague is doing black hat seo
Finding that your sweet and innocent 8-year-old child has been doing black hat SEO on their favorite video game’s forums
Even the infamous black hat SEO can get you banned from the online giant; google.
It’s not just that black hat SEO is wrong—it’s also against their terms of service. If you use these tactics on another site, Google will ban your account for life!
Not only are there legal implications, but you can also be banned from Google!
If you’re not careful, your site can get hit with a penalty and banned from Google search results.
The consequences of such a ban vary depending on the site, but it can last anywhere from 2-6 months. This means that if your business relies on organic traffic to stay afloat (like many small businesses do), then having an SEO penalty is not something to take lightly because there are no guarantees about how long it will last or what your next steps should be in getting back on track again.
If you want more information about how long penalties last and what happens when they expire, check out this blog post from Moz: https://moz.com/blog/the-effects-of-seo-penalties
If you’re not sure if this tactic counts as black hat, it probably does!
The bottom line is that if you’re not sure if this tactic counts as a black hat, it probably does.
If you have any doubts about whether or not something is ethical or legal, then it’s probably unethical or illegal.
It was expensive too! You can get away with using a few black hat techniques on your site but the longer you do them and the more content they take up on your site, the higher risk they become for Google to penalize you down the road (at least temporarily).
It doesn’t matter if your competition is doing it.
A lot of people think that if your competition is doing something, then it’s not a black hat tactic. They might even go so far as to say that you should do the same thing in order to stand out from the crowd.
But this is where things get confusing: the only way for you to know what your competition is doing and how they’re getting their results is by looking at their website pages and seeing what works (or doesn’t) for them. This means that if someone’s using black hat techniques on their site, but they’re not speaking up about it or talking about why they’re using them—then there may be nothing wrong with them after all!
It takes a lot of time and effort to undo the damage that can be done by black hat tactics.
Black hat tactics are time-consuming and costly to undo. The longer you leave your site without attention, the more difficult it will be to recover from a penalty. There is no number that you can use as an excuse; if you don’t take steps to stop black hat SEO now, it will only get worse later on in the game when Google catches up with your mistakes.
So what do I mean by “easy”? What is so easy about this process? Well, let’s look at some examples:
- If someone sees an unnatural link coming from one page on your website and decides that they can make money off of pointing this out publicly (with no intent for harm), then they’ve already done something wrong—they have created negative publicity for themselves!
It’s better to have no rankings at all than bad rankings!
Black hat SEO is not worth the risk, time, and effort to undo the damage. If you are not sure if a tactic is a blackhat, it probably is.
Black hat SEO tactics include:
- Manipulating search results by altering meta data (title tags, description fields) in order to improve rankings
- Paying third parties to submit links on your behalf (link farming)
- Creating fake user accounts and using “bounce rates” as an indicator of how many people have visited their site
When you use Black Hat techniques and get a penalty
Black hat SEO techniques may rank your website fast but will result in a penalty from Google in the long run.
Black hat practices are unethical and illegal. Many black hat tactics involve keyword stuffing or cloaking (using invisible text) so that search engines can’t detect them.
In short, black hat SEO is not a good idea. If you want to rank your website quickly, it’s best to concentrate on ethical methods to enhance your content and user experience than than spending money on this kind of activity. Google has made it clear that they will penalize websites that use black hat techniques, so don’t risk breaking the law by trying them out!