Digital marketing refers to the different techniques used on digital channels to promote products and services. The customer remains at the heart of concerns, like “classic” marketing. Digital marketing, also called web marketing, has emerged thanks to many developments: the appearance of mobile applications, new information and communication media, and media, data collection tools, etc. This article presents 5 key points of digital marketing that will help you familiarize yourself with the concept.
The difference between inbound and outbound marketing
There are two aspects to e-marketing: inbound marketing, or inbound marketing, and outbound marketing, or outbound marketing.
The first is to attract customers with content that is useful to them. It is the customers who find the information from their own research.
The second is to push the promotion of your products or services to your customers and prospects, wherever you think they can be such as through television.
Depending on the sector of activity or the budget of your company, the methods can be added to each other.
For a digital marketing strategy to be effective, you will need to target, track and measure each of your actions.
A good mix of inbound and outbound marketing will attract, retain, and convert prospects and new customers.
Content marketing refers to all practices whose purpose is to provide your prospects and customers with valuable content.
These could be, for example, blog posts, infographics, videos, or webinars. It is a complex component, because it requires first that you know your target (s) well, and secondly that you respond precisely to his / their problems.
In this context, the goal of your marketing department is to offer marketing content that interests and informs your visitors on various subjects. It can also be dedicated to a product or a service, dealing with the benefits it will have for customers and the issues that it will resolve.
For this technique to be effective, it is essential that the future consumer finds this content easily, hence the next point.
These terms refer to the techniques used to optimize your site and its content, in order to make it more easily accessible by search engines.
This depends on the positioning of the site or the content on the search page, and therefore the number of potential new prospects and customers for your business.
SEO has three components: the structure of the site (web design), its content, and its popularity. Notoriety is measured by backlinking, that is to say, the links on other sites that refer to yours.
Social networks make it possible to unite your community. If they are associated with digital marketing, it is because of the possibility that they offer you to interact with your community and to offer it content related to its needs, its problems, and its centers of interest.
They are one of the best places on the web to demonstrate your expertise to as many people as possible and unite around your brand image.
They are several to compete for the front of the scene: Facebook, Instagram, Twitter, YouTube, LinkedIn, and Snapchat.
These six platforms benefit from a large audience, making them marketing and advertising media that web marketing players can no longer do without.
It’s up to you to select the most suitable for your activity, your target, and your messages.
Sms marketing / e-mailing
This method aims to send short SMS or e-mails to a specific population, for specific conversion purposes. Today, SMS marketing and e-mailing are among the most promising techniques in terms of outbound marketing.
SMS marketing and e-mailing have the advantage of making rapid communication possible with the target defined by the company. This is, for example, the method sometimes used by e-commerce to relaunch an abandoned cart.
These digital marketing principles are effective as long as they are part of a more global strategy to be really relevant.
You must have a specific objective before implementing them in your business, especially if they are interdependent.
If your marketing department does not have the required skills, do not hesitate to carry out audits and contact specialized agencies or freelancers to increase your presence on the net, the return on investment is certain!
The topic of digital marketing is vast and ever-evolving, making it difficult to stay up-to-date with the latest trends. This article provided a high-level overview of some of the most important aspects of digital marketing, including SEO, social media, and email marketing. For more information on these and other digital marketing topics, be sure to like and follow us on social media, and leave a comment below.