Digital Marketing Training in Lahore

Digital Marketing Training Course Description

Duration: 2 Months
Fee:  25,000/-

Digital Marketing in Lahore 

  • SEO (Search Engine Optimization)
  • SMM (Social Media Marketing)
  • SEM (Search Engine Marketing)

Search Engine Optimization (SEO)

  • Why every business needs SEO and how SEO can boost ROI
  • How SEO can benefit your business.
  • How search engines work.
  • White-hat vs black-hat SEO
  • Google’s most significant and latest algorithms.
  • How to rank #1 on Google
  • The 4-step SEO process
  • Keyword Research in Search Engine Optimization Course
  • What is keyword research and why is it important
  • Recommended keyword research tools to expand your keyword list

ON-PAGE OPTIMIZATION

  • what is on-page optimization and why is it important?
  • Title tags: Best practices
  • Domain and URL: Best practices
  • Meta description: Best practices
  • Site Audit
  • SEO Competitive Analysis & Research
  • Image optimization: Best practices
  • crawling & Indexing
  • Google search console
  • Google Analytics

OFF-SITE OPTIMIZATION

  • Why use links?
  • Do-follow & No-Follow Backlinks
  • 3 major off-page SEO ranking factors
  • Social media signals
  • 7 effective link building strategies
  • How to do effective email outreach
  • Hands-on Link Building
  • Google Local search ranking factors
  • Infographics and marketing
  • SEO reporting & how to measure success
  • Keyword Usage
  • Image Optimization
  • Content Writing
  • SEO Site Audit Report

Social Media Marketing (SMM) 

  • How to create a Facebook page.
  • Types of Facebook Ads
  • Facebook Ads Campaign
  • Instagram posting and run campaign
  • LinkedIn Posting and article posting on LinkedIn
  • Pinterest posting
  • Twitter posting
  • Pixel Configuration for Tracking Visitors
  • Lead Generation
  • Linked in Campaign Manager
  • Instagram Marketing
  • Making a YouTube Channel
  • Search Engine Marketing
  • Email Marketing

Search Engine Marketing (SEM)

  • Types of Ads
  • Ads making Fundamentals
  • Rank & Ad Formats, bidding
  • Understanding of Account
  • Cost-Per-Click (CPC)
  • Cost-Per-Impression (CPM)
  • Bid Strategies – Bidding
  • Keyword Targeting & Strategy
  • display advertising
  • What is Display Ads (PPC, CPM)
  • Marketing Objectives to Display Ads Marketing Objectives
  • Targeting Methods of Ads
  • video paid ads
  • Video Paid Advertising
  • The platform of Video Ads YouTube, In-stream,
  • Video Discovery Ads, Bumper Ads
  • Creation of Call-to-Actions
  • shopping advertising (paid)
  • Requirements of Advertising
  • Create Shopping Campaign on Google AdWords
Digital marketing in lahore by BITS, Digital marketing is a leading and most demanding scope in market today.
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