Choosing the right domain for your website is crucial for your future success. If you choose a domain name that does not meet your expectations, it will be difficult to change it without hurting your brand and your search engine rankings.
This is why, from the start, it is extremely important to choose the “best” domain name possible. How to do it? Take the name of your company? A keyword? In this article, we’re going to share all the tips you need to find the perfect domain for your business.
WHAT IS A DOMAIN NAME?
When we refer to a domain name, we are specifically referring to the part between “HTTPS” and the extension (“.com”). For example, our domain is “agency-Burraq.”
Now let’s do a quick interlude to answer the question: What is in a domain?
In the (very) early days of the Internet, domain names were not used. Instead, users would associate IP addresses with specific websites and type in a string of numbers like 192.168.0.1.
This method obviously became unmanageable when the Internet began to develop. Words, much easier to remember than this string of numbers, have emerged as a new method of reaching websites.
This is how domain names were born. Your domain is the address of your website, and the IP address is the GPS coordinates. Both can lead you to the same place, but one is much more effective at being found by humans.
WHY IS IT USEFUL TO THINK ABOUT THE CHOICE OF YOUR DOMAIN NAME?
Your domain name is the address of your website on the Internet. While this is not the only element that influences the success of your site, there are many reasons why it is important to choose a domain name carefully:
A unique and memorable name is more likely to retain visitors and keep them coming back.
Your domain name can immediately give visitors an idea of what your site is.
Domainhave an impact on search engine optimization (SEO).
Changing your domain name after creating your site can cause complications.
Choosing the right domain name should therefore be a careful process, and you will want to consider all of your options before deciding which one is final
TOP 5 IMPORTANT FACTORS WHEN CHOOSING THE DOMAIN NAME
Use the extension that suits you
When choosing your domain extension, you can be sure of one thing: “.com” is the most popular. According to a Domain Stat study, 43% of all domains have the “.com” extension. Why? Because the “.com” is the most familiar and the easiest to remember.
However, that’s not why you should absolutely choose .com. For example, if you are a non-profit organization, go for the .org.
Do you want to focus exclusively on the French market? Choose the .fr.
For some time now, there have also been new – very – specific extensions. For example, pizza, .club or even .paris.
These extensions are a great idea if you want to focus on a specific market or add an original touch to your business.
Make it easy to type and pronounce
Think about some of the most popular websites in the world. What comes to your mind? Google, Facebook, Twitter, Instagram, Yahoo, etc. One thing they have in common is that they are all easy to spell.
Your visitors should be able to type in your domain name without any problem. If you have to explain the spelling more than once to understand it, then it’s too complicated!
The last thing you want is for potential visitors to get the wrong and end up on another website! To do a full-scale test, take 10 people and have them spell your domain name. If more than one person has trouble spelling it, you need to simplify it.
Avoid hyphens and numbers
So your domain name should be easy to spell/type and pronounce? Hyphens and numbers make it more difficult.
Imagine Facebook with a hyphen. “Have you seen this new Facebook site? Facebook might not have spread so quickly if it had. In summary? Your domain name should be fluid and punchy. Hyphens and numbers prevent you from doing this. Stick to the letters!
Use domain name generators when you get stuck
At this point, you should have at least a general idea of some possible words to put in your field. Some of these words may be already taken, trademarked, or not have the “sound” you are looking for.
This is where domain name generators come in.
These generators can turn your ideas into fresh and available domains. Here are some of our favorite domain name generators to try:
Wordoid: this tool allows you to type a word; it will suggest ideas that contain that word, start with that word, or end with that word. Visit our offocial website to get more learning about IT Training
Lean Domain Search: This tool combines your keyword with other keywords and generates a list of available domains.
DomainHole: Here’s a tool that lets you research keywords, find expired domains, generate new names, and more.
Think about your top five keywords
When you start looking for a domain, keep in mind a set of terms and phrases that best describe your industry. Once you have this list, you can start combining the words or adding prefixes and suffixes to come up with some great domain name ideas.
For example, if you are starting a domain related to bank loans, you might start with words like loan, bank, finance, interest, house, etc. and play with them until you find a winning combination.