When creating your business project, you have to set up the entire visual communication universe of the latter. Concretely, what does this imply?
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You will have to work on the Graphic Charter code which will be used in your communication media:
- The logo
- The showcase site
- Business cards
- The commercial brochure
But how do you best establish your graphic charter, so that it matches your business and the message you want to convey?
The answer is 5 essential tips!
Choose the colors in relation to its activity and its values
First of all, take the time to learn about color-coding in the business world. Indeed, each color involuntarily conveys an idea or an emotion to the Internet user.
For example :
Green immediately makes one think of nature and ecology;
Red induces seduction, but also dynamism;
Black is often synonymous with luxury;
Blue is reminiscent of technology and also gives a relaxing feeling …
You must take into account the natural perception of these colors to choose the one that corresponds to your activity, but also to the values that you want to convey.
Choose readable fonts adapted to your target
You will also have to take into account the nature of your activity and the profile of your prospects to offer suitable fonts.
For example, know that the Comic sans MS is today a font derided on the web, which benefits from an old-fashioned image. Conversely, Google Fonts are currently on the rise in web design trends in 2022 and can become the ally of your graphic charter.
But among the latter, it will be necessary to make a choice between models considered masculine, others more feminine, childish characters, other graphics, etc.
Correctly integrate the graphic charter
You must choose a logo that must fit perfectly into your graphic charter. If possible, it is recommended to treat them together.
This makes it possible to match all the colors and designs with the symbol of your company. If they are processed at the same time, they will combine perfectly and you will immediately give an ultra-professional look to your documents and your website.
Induce a perfect combination of the elements for graphic charter
This is exactly what we are trying to explain to you in the previous paragraph. For a quality graphic charter, all the elements used, that is to say, the shapes, colors, and fonts, must combine perfectly.
The complete design should enhance your corporate culture and immediately induce what you want to convey in the minds of your prospects.
Call in a professional graphic designer
If you have no concept of graphics, it is better to entrust your graphic to a professional.
The design and the colors have a real impact on your target audience and a choice totally out of step with what they expect from a company like yours can impact your turnover.
The graphic charter is in a way the “first impression”! However, if you miss your introduction, your prospects will not want to learn more, even if your services are of high quality.
Your graphic charter and your design will follow you everywhere and for several years, as long as they are both correctly defined from the launch of your activity.
To this end, quickly post your ad on Graphiste.com and find a professional service provider who will be able to develop a graphic charter in line with your market and your objectives!
In conclusion, an effective graphic charter can help your business to be more engaging and successful in the future. By following the tips outlined in this article, you can create a strong foundation for your business’s graphic charter. Like, follow, and comment to let us know how you’re doing, and good luck!