• GOOGLE ADS
• GOOGLE ADWORD
• FACEBOOK ADS
• PAY PER CLICK
• CPA MARKETING
• YOUTUBE MARKETING
• AFFILIATE MARKETING
• AMAZON
• NETWORKING

What is Google Ads?

• Introduction to Google Ads
• Google Ads Terminology
• The Role of Google Ads
• Understanding the Google Network
• How Paid Search Works
• The Pillars of Google Ad Success
• Keyword Research
• What is Keyword?
• Different Types of Keywords
• What is Keyword Research
• Keyword Research Methodology
• How to Choose the Right Keywords to Target
• Creating a Google Ads Account

What is a Campaign?

• Campaign Types
• Campaign Goals
• Naming Your Campaign
• Choosing Campaign Types
• Location Targeting
• Languages
• Budget
• Delivery Method
• Bid Strategies: Manual vs Automated
• Keyword Match Types
• What are match types?
• How to use match types

Ad Creation

• What is an Ad Group?
• The Goal of Your Ads
• Anatomy of a Text Ad
• How to Write Compelling Descriptions
• Introduction to Call to Actions
• How to Test Your Ads
• Ad Policies to Comply With
• Ad Extensions
• Ad Rank & Quality Score

What is Quality Score?

• How Quality Score Affects Your Campaigns
• Quality Score Factors
• Understanding the Ads Auction
• What is Ad Rank?
• How Ad Rank Works

Landing Pages

• What is a Landing Page
• Landing Page Use Cases
• Types of Landing Pages
• Steps to Building High Converting Landing Pages

Conversion Tracking

• What is a Conversion?
• What is Conversion Tracking?
• Different Types of Conversions to Track
• Steps to Setting Up Conversion Tracking
• Linking Google Accounts

Google AdWords

• Ad text and headline
• Ad audience and search phrases
• Your budget and costs
• View and improve results
• Call reporting
• My Client Center
• What is MCC & Why use a manager account
• How to create a manager account?
• How to link and unlink to an AdWords account or other manager account
• Inviting users to your account
• Managing account access levels
• Managing your account structure
• Creating an optional login AdWords account

Project and Campaign Tips

• Data Analysis (Live Project)
• Campaign Optimization Tips
• Reporting
• Segment
• Dimension
• Ad Extension
• Filters
• Customize Column
• Microsoft Excel
• Formula for Analysis
• Pivot Table
• H & V-lookup
• Change History
• Shared library
• Bulk operations
• Reports and uploads
• Labels
• AdWords Editor
• Interface
• Type list
• Pop-out windows
• Management and navigation
• More powerful accounts manager
• Open multiple accounts
• Multi-select items
• Tools and features
• Make multiple changes
• Undo and redo multiple changes
• Smarter search
• Keyboard shortcuts
• Shared Library

Advance AdWords & Reporting

• Automate Rule
• Bidding Strategies
• Attributes
• Performance
• Conversions
• Call details
• Competitive metrics
• Search Funnels
• Introduction to AdWords API
• AdWords Script

Google AdWords Certification

• Google AdWords Certification Prep Questions
• Interview Question

Getting started with Bing Ads

• Introduction to campaigns, ad groups and importing campaigns
• Bidding and traffic estimation
• Writing an effective ad
• Choosing keywords
• Bing Ads policies
• Bing Ads Features
• Ad extensions and Product Ads

Introducing dynamic text

• Bing Ads targeting
• Keyword match options
• Campaign exclusions
• Unified Device Targeting
• Remarketing
• Bing Shopping and Product Ads
• Automated Rules
• Bing Campaign optimization
• Campaign optimization

Create a quality ad experience and find your ad

• Click quality
• Bing Ads reports
• Bing Ads Intelligence Tool
• Universal Event Tracking
• Bing Ads Editor and Billing

Introduction to Bing Ads Editor

• Setting Budgeting and billing
• Getting started with Facebook Ads
• Introduction to Facebook Ads
• Best Practices
• Facebook Pages
• Purchasing Ads
• Managing Your Ads
• Advertising Objectives
• Targeting
• Campaign Optimization
• Reporting and Measurement
• Additional Insights

Getting Started with Google Analytics

• Traffic Sources
• Content Visitors
• Goals & Ecommerce
• Actionable Insights
• Configuration and Administration
• Google Analytics Account Hierarchy
• How Google Analytics Tracking Code Works
• Cleaning Up Your Data
• Measuring Conversion
• Measuring Traffic
• Measuring Content
• Measuring Visitors
• Managing Cookies and Tracking
• Conversion Optimization
• Extracting Data
• Marketing and Advertising
• Engagement
• Google Tag Manager

Facebook Marketing

• Learn how to create and manage successful Facebook ad campaigns, including setting up
• Business pages, leveraging Facebook groups, and creating targeted ads. Review conversion
• tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on
• Your advertising budget.
• Group classes in NYC and onsite training is available for this course.
• Introduction to Facebook
• Understanding the Facebook Algorithm
• Best Practices for Setting up a Facebook Business Pages
• Strategies for Leveraging Facebook Groups for Growth

Facebook Ads Strategy

• How to Setup the Facebook Pixel
• Facebook Conversion Tracking
• Facebook Audience Targeting
• Facebook Ad Creation Best Practices
• Facebook Ad Optimization
• Facebook Account Management
• Facebook Reporting & Insights
• How to Develop an Effective Facebook Marketing Strategy
• Creating and Managing Your Facebook
• ​How to Grow Your Facebook Organic Reach​
• How to Craft a Winning Facebook Ads Strategy

Introduction to Pay per Click Marketing

• Understanding Search Engine Advertising
• Entities Involved in PPC Advertising
• Workflow of a PPC Ad
• History of PPC
• Properties of a Compelling PPC Ad
• General Formula for Calculating PPC
• Advantages of PPC
• Introduction to Google AdWords

Introduction to Google AdWords

• Understanding Google AdWords
• Create a website for your ads
• Create an AdWords account: How to sign up
• Setting up currency and time zone
• AdWords Hierarchical Structure
• Submit billing information
• Understanding your billing options
• Type of AdWords Account
• AdWords Account Creation
• AdWords Account Access Level & Difference
• Google AdWords Dashboard
• About campaign settings

PPC Terminology

• Start with PPC technical terms
• Google Networks
• Google Search Network & Search Partner
• Google Display Network
• YouTube
• Campaign & Ad type
• Targeting Methods

Where your ads will appear

• How costs are calculated in AdWords
• Get familiar with account
• Navigating your AdWords account
• The Home tab
• The Campaigns tab
• The Tools tab
• Your Billing page
• About account settings
• The Opportunities tab
• The Display Network tab

Start with First Campaign

• Understanding the campaign objective
• Campaign Setup

Detail Explanation

• Understanding different targeting methods: Device, Location, language
• Bidding & Budget
• Ad Extension
• Campaign Advance Setting
• Ad Delivery method, Ad Scheduling & Ad Rotation

Bid Strategy

• Manual & Automated bid Strategies
• Target search page location
• Target CPA
• Target ROAS
• Target outranking share
• Maximize clicks
• Enhanced CPC

Ad extensions

• Location
• Sitelinks
• Call
• App
• Reviews
• Callouts
• Structured snippets
• Price Extension

Ad Groups

• Organize your account Create a new ad group   How ad groups work   Understanding your ad group status

Introduction to Keywords

• Type of Keywords w/ example
• Keyword Research Quality Score
• Ad rank Actual CPC Calculation
• Keyword Bidding
• Keyword Planner Tool
• Traffic Estimator
• Negative Keywords
• Cross triggering

Introduction to Ad Text

• Creation of Adcopy
• Type of Ad Copy
• Ad Preview & Diagnosis Tool
• Dynamic Keyword Insertion
• Expanded Ad Text
• Diagnose Tool
• Search Query Report
• Google Ads Policies

Introduction to Shopping Ads/ Product Listing Ads

• Benefits & Enhancements of PLA Google Merchant Center
• How to link GMC & AdWords?
• Google Shopping Policies
• Products Feed Specification & Attributes Create Shopping Ads   Targeting Method
• Introduction to Dynamic Search Ads

1. Display Campaign Reporting
2. RLSA (Remarketing List for Search Ads)
3. Introduction to RLSA
4. Optimizing Remarketing Campaign

• learn what CPA Marketing is
• Learn about few good CPA networks
• Teach you how to earn massive profits with CPA Marketing course
• Learn where to find some of the resources and best guides on CPA marketing
• Learn about some popular traffic methods used with CPA marketing
• Drive massive traffic to your CPA offers paid and free traffic
• Find the best CPA networks
• What is CPA Marketing? (1:24)
• Introduction To This Course (1:59)
• Different Platforms for CPA Marketing Offer
• Applying to CPA Marketing companies –
• Peerfly
• MaxBounty
• Affiliaxe
• Affpaying Popular Traffic Sources For CPA Campaigns
• Start
• YouTube Video Marketing

Introduction to YouTube

• Creating a channel
• Developing a Strategy for Video Content
• Establish goals
• Define success metrics
• Analyze the competition
• Develop target audience
• Research trends and topics

Creating Successful Content for YouTube

• Find a theme for your content
• Introduction to vlogging
• Story building and development
• Creating playlists
• Editing Content for YouTube

Using YouTube Studio

• Editing captions and titles for SEO
• Editing content in YouTube Studio
• The importance of thumbnails

Monetization and Paid Advertising

• Ad creation best practices
• Ad analytics
• Adding monetization
• Video insights

Introduction to Affiliate Marketing      

• History of Affiliate Marketing
• The basis of Affiliate Marketing
• How Affiliate Marketing works
• Affiliate Program payment methods;
• Cookies and Affiliates
• Tiered Affiliate Marketing; etc

Affiliate Marketing Platforms 

• Affiliate marketing with Commission Junction
• Affiliate Marketing with Linkshare
• Affiliate Marketing with One Network Direct
• Affiliate Marketing with ShareASale
• Affiliate Marketing with Plimus
• Affiliate Marketing with Amazon Associates etc

Enrolling in an Affiliate Marketing Program

• Signing up as an Affiliate
• Logging into your affiliate account
• Integrating Affiliate Links into your websites
• Monitoring affiliate performance and tracking sales

Tips and tricks to improve affiliate Marketing      

• Affiliate Links and how to deal with them
• Promoting your affiliate program
• Overcoming the challenges of affiliate marketing
• Performing market analysis and market research
• Market strategies Establishment
• Affiliate Marketing and Organic Search Optimization

Types of Affiliate Marketing    

• Search affiliates
• Price comparison service website
• Cause-related and coupon websites
• Content and niche market website
• Personal weblogs and website syndicates
• Email marketing  and shopping directories;
• Setting Up Affiliate Marketing Program -How to attract affiliates
• Hosting and implementing an affiliate program
• Growing your Affiliate Numbers
• Setting up an affiliate program
• Affiliate network service agreement
• Data feeds and customer returns

AMAZON

• Introduction and Product Hunting using tools
• How to search dead listings using tools
• Introduction about rankings and ratings

Website and social media presence

• Supplier Distributor Hunting
• Brand Approval and Category Approval
• How to create and attach with the branded listing?
• Shipment Creation

Ordering and Inventory Management

• Invoicing and get Resell or Authority Letters
• Cost (Profit Calculation) and PPC Campaigns
• Automate Pricing and How to handle Account? Amazon Customer Support Issues

DROPSHIPPING

• Introduction and Product Hunting using tools
• How to search dead listings using tools?
• Introduction about rankings and ratings
• How to get tracking numbers?
• How to update tracking numbers on Amazon?
• How to win buy box?
• Buyer Customer Support Issues
• How to search products through Barcodes?
• Learn about amazon pricing strategies
• Returns and Refunds Management
• Handling Disputes, claims, chargebacks Ordering
• Inventory Management voicing and get Resell or Authority Letters
• Cost (Profit Calculation) and How to handle it.

Suppliers Retailers Hunting

• How to create and attach with the branded listing?
• Shipment template creation and Know about Handling time
• How to fulfill orders?
• Introduction about rankings and ratings
• Product Hunting using tools and Keyword Hunting Category Approval, Patent checking, Trademark issues
• Sourcing Supplier Hunting
• Sampling, Ordering, and Inventory Management
• Cost (Profit Calculation)
• Listing Creation and optimization & Shipment Creation
• Product launching on Amazon
• Social media, Website Presence and PPC Campaigns Listing Promotion > Review Requests
• How to handle Account?
• Amazon Customer Support Issues

Computer Networks and the Internet:

• What is the Internet?
• The Network Edge
• The Network Core
• Delay, Loss, and Throughput in Packet-Switched Networks
• Internet Architecture Overview

Application Layer

• The Web and HTTP
• FTP
• DNS

Socket Programming (with UDP, TCP)

• Transport Layer
• UDP
• TCP

The Network Layer

• Forwarding and Routing
• Network Service Models
• Routers
• The Internet Protocol (IP)
• Routing Algorithms:
• The Link-State (LS) Routing Algorithm
• The Distance Vector (DV) Routing Algorithm
• The Link Layer
• Links, Access Networks, and LANs:
• Switched LANs: Link-Layer Addressing and ARP
• Ethernet
• Link-Layer Switches
• VLANs

Wireless and Mobile Networks:

• WiFi:802.11 Wireless LANs

Multimedia Networking:

• Multimedia Networking Applications
• Streaming Stored Video
• Network Support for Multimedia

Security in Computer Networks

• Messaging Integrity
• Digital Signatures