Marketing Course

Marketing Course Details



What is Google Ads?

  • Introduction to Google Ads
  • Google Ads Terminology
  • The Role of Google Ads
  • Understanding the Google Network
  • How Paid Search Works
  • The Pillars of Google Ad Success
  • Keyword Research
  • What is Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target
  • Creating a Google Ads Account

What is a Campaign?

  • Campaign Types
  • Campaign Goals
  • Naming Your Campaign
  • Choosing Campaign Types
  • Location Targeting
  • Languages
  • Budget
  • Delivery Method
  • Bid Strategies: Manual vs Automated
  • Keyword Match Types
  • What are match types?
  • How to use match types

Ad Creation

  • What is an Ad Group?
  • The Goal of Your Ads
  • Anatomy of a Text Ad
  • How to Write Compelling Descriptions
  • Introduction to Call to Actions
  • How to Test Your Ads
  • Ad Policies to Comply With
  • Ad Extensions
  • Ad Rank & Quality Score

What is Quality Score?

  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works

Landing Pages

  • What is a Landing Page
  • Landing Page Use Cases
  • Types of Landing Pages
  • Steps to Building High Converting Landing Pages

Conversion Tracking

  • What is a Conversion?
  • What is Conversion Tracking?
  • Different Types of Conversions to Track
  • Steps to Setting Up Conversion Tracking
  • Linking Google Accounts

Google AdWords

  • Ad text and headline
  • Ad audience and search phrases
  • Your budget and costs
  • View and improve results
  • Call reporting
  • My Client Center
  • What is MCC & Why use a manager account
  • How to create a manager account?
  • How to link and unlink to an AdWords account or other manager account
  • Inviting users to your account
  • Managing account access levels
  • Managing your account structure
  • Creating an optional login AdWords account

Project and Campaign Tips

  • Data Analysis (Live Project)
  • Campaign Optimization Tips
  • Reporting
  • Segment
  • Dimension
  • Ad Extension
  • Filters
  • Customize Column
  • Microsoft Excel
  • Formula for Analysis
  • Pivot Table
  • H & V-lookup
  • Change History
  • Shared library
  • Bulk operations
  • Reports and uploads
  • Labels
  • AdWords Editor
  • Interface
  • Type list
  • Pop-out windows
  • Management and navigation
  • More powerful accounts manager
  • Open multiple accounts
  • Multi-select items
  • Tools and features
  • Make multiple changes
  • Undo and redo multiple changes
  • Smarter search
  • Keyboard shortcuts
  • Shared Library

Advance AdWords & Reporting

  • Automate Rule
  • Bidding Strategies
  • Attributes
  • Performance
  • Conversions
  • Call details
  • Competitive metrics
  • Search Funnels
  • Introduction to AdWords API
  • AdWords Script

Google AdWords Certification

  • Google AdWords Certification Prep Questions
  • Interview Question

Getting started with Bing Ads

  • Introduction to campaigns, ad groups and importing campaigns
  • Bidding and traffic estimation
  • Writing an effective ad
  • Choosing keywords
  • Bing Ads policies
  • Bing Ads Features
  • Ad extensions and Product Ads

Introducing dynamic text

  • Bing Ads targeting
  • Keyword match options
  • Campaign exclusions
  • Unified Device Targeting
  • Remarketing
  • Bing Shopping and Product Ads
  • Automated Rules
  • Bing Campaign optimization
  • Campaign optimization

Create a quality ad experience and find your ad

  • Click quality
  • Bing Ads reports
  • Bing Ads Intelligence Tool
  • Universal Event Tracking
  • Bing Ads Editor and Billing

Introduction to Bing Ads Editor

  • Setting Budgeting and billing
  • Getting started with Facebook Ads
  • Introduction to Facebook Ads
  • Best Practices
  • Facebook Pages
  • Purchasing Ads
  • Managing Your Ads
  • Advertising Objectives
  • Targeting
  • Campaign Optimization
  • Reporting and Measurement
  • Additional Insights

Getting Started with Google Analytics

  • Traffic Sources
  • Content Visitors
  • Goals & Ecommerce
  • Actionable Insights
  • Configuration and Administration
  • Google Analytics Account Hierarchy
  • How Google Analytics Tracking Code Works
  • Cleaning Up Your Data
  • Measuring Conversion
  • Measuring Traffic
  • Measuring Content
  • Measuring Visitors
  • Managing Cookies and Tracking
  • Conversion Optimization
  • Extracting Data
  • Marketing and Advertising
  • Engagement
  • Google Tag Manager

Facebook Marketing

  • Learn how to create and manage successful Facebook ad campaigns, including setting up
  • Business pages, leveraging Facebook groups, and creating targeted ads. Review conversion
  • tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on
  • Your advertising budget.
  • Group classes in NYC and onsite training is available for this course.
  • Introduction to Facebook
  • Understanding the Facebook Algorithm
  • Best Practices for Setting up a Facebook Business Pages
  • Strategies for Leveraging Facebook Groups for Growth

Facebook Ads Strategy

  • How to Setup the Facebook Pixel
  • Facebook Conversion Tracking
  • Facebook Audience Targeting
  • Facebook Ad Creation Best Practices
  • Facebook Ad Optimization
  • Facebook Account Management
  • Facebook Reporting & Insights
  • How to Develop an Effective Facebook Marketing Strategy
  • Creating and Managing Your Facebook
  • ​How to Grow Your Facebook Organic Reach​
  • How to Craft a Winning Facebook Ads Strategy

Introduction to Pay per Click Marketing

  • Understanding Search Engine Advertising
  • Entities Involved in PPC Advertising
  • Workflow of a PPC Ad
  • History of PPC
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
  • Advantages of PPC
  • Introduction to Google AdWords

Introduction to Google AdWords

  • Understanding Google AdWords
  • Create a website for your ads
  • Create an AdWords account: How to sign up
  • Setting up currency and time zone
  • AdWords Hierarchical Structure
  • Submit billing information
  • Understanding your billing options
  • Type of AdWords Account
  • AdWords Account Creation
  • AdWords Account Access Level & Difference
  • Google AdWords Dashboard
  • About campaign settings

PPC Terminology

  • Start with PPC technical terms
  • Google Networks
  • Google Search Network & Search Partner
  • Google Display Network
  • YouTube
  • Campaign & Ad type
  • Targeting Methods

Where your ads will appear

  • How costs are calculated in AdWords
  • Get familiar with account
  • Navigating your AdWords account
  • The Home tab
  • The Campaigns tab
  • The Tools tab
  • Your Billing page
  • About account settings
  • The Opportunities tab
  • The Display Network tab

Start with First Campaign

  • Understanding the campaign objective
  • Campaign Setup

Detail Explanation

  • Understanding different targeting methods: Device, Location, language
  • Bidding & Budget
  • Ad Extension
  • Campaign Advance Setting
  • Ad Delivery method, Ad Scheduling & Ad Rotation

Bid Strategy

  • Manual & Automated bid Strategies
  • Target search page location
  • Target CPA
  • Target ROAS
  • Target outranking share
  • Maximize clicks
  • Enhanced CPC

Ad extensions

  • Location
  • Sitelinks
  • Call
  • App
  • Reviews
  • Callouts
  • Structured snippets
  • Price Extension

Ad Groups

  • Organize your account Create a new ad group   How ad groups work   Understanding your ad group status

Introduction to Keywords

  • Type of Keywords w/ example
  • Keyword Research Quality Score
  • Ad rank Actual CPC Calculation
  • Keyword Bidding
  • Keyword Planner Tool
  • Traffic Estimator
  • Negative Keywords
  • Cross triggering

Introduction to Ad Text

  • Creation of Adcopy
  • Type of Ad Copy
  • Ad Preview & Diagnosis Tool
  • Dynamic Keyword Insertion
  • Expanded Ad Text
  • Diagnose Tool
  • Search Query Report
  • Google Ads Policies

Introduction to Shopping Ads/ Product Listing Ads

  • Benefits & Enhancements of PLA Google Merchant Center
  • How to link GMC & AdWords?
  • Google Shopping Policies
  • Products Feed Specification & Attributes Create Shopping Ads   Targeting Method
  • Introduction to Dynamic Search Ads
  1. Display Campaign Reporting
  2. RLSA (Remarketing List for Search Ads)
  3. Introduction to RLSA
  4. Optimizing Remarketing Campaign
  • learn what CPA Marketing is
  • Learn about few good CPA networks
  • Teach you how to earn massive profits with CPA Marketing course
  • Learn where to find some of the resources and best guides on CPA marketing
  • Learn about some popular traffic methods used with CPA marketing
  • Drive massive traffic to your CPA offers paid and free traffic
  • Find the best CPA networks
  • What is CPA Marketing? (1:24)
  • Introduction To This Course (1:59)
  • Different Platforms for CPA Marketing Offer
  • Applying to CPA Marketing companies –
  • Peerfly
  • MaxBounty
  • Affiliaxe
  • Affpaying Popular Traffic Sources For CPA Campaigns
  • Start
  • YouTube Video Marketing

Introduction to YouTube

  • Creating a channel
  • Developing a Strategy for Video Content
  • Establish goals
  • Define success metrics
  • Analyze the competition
  • Develop target audience
  • Research trends and topics

Creating Successful Content for YouTube

  • Find a theme for your content
  • Introduction to vlogging
  • Story building and development
  • Creating playlists
  • Editing Content for YouTube

Using YouTube Studio

  • Editing captions and titles for SEO
  • Editing content in YouTube Studio
  • The importance of thumbnails

Monetization and Paid Advertising

  • Ad creation best practices
  • Ad analytics
  • Adding monetization
  • Video insights

Introduction to Affiliate Marketing      

  • History of Affiliate Marketing
  • The basis of Affiliate Marketing
  • How Affiliate Marketing works
  • Affiliate Program payment methods;
  • Cookies and Affiliates
  • Tiered Affiliate Marketing; etc

Affiliate Marketing Platforms 

  • Affiliate marketing with Commission Junction
  • Affiliate Marketing with Linkshare
  • Affiliate Marketing with One Network Direct
  • Affiliate Marketing with ShareASale
  • Affiliate Marketing with Plimus
  • Affiliate Marketing with Amazon Associates etc

Enrolling in an Affiliate Marketing Program

  • Signing up as an Affiliate
  • Logging into your affiliate account
  • Integrating Affiliate Links into your websites
  • Monitoring affiliate performance and tracking sales

Tips and tricks to improve affiliate Marketing      

  • Affiliate Links and how to deal with them
  • Promoting your affiliate program
  • Overcoming the challenges of affiliate marketing
  • Performing market analysis and market research
  • Market strategies Establishment
  • Affiliate Marketing and Organic Search Optimization

Types of Affiliate Marketing    

  • Search affiliates
  • Price comparison service website
  • Cause-related and coupon websites
  • Content and niche market website
  • Personal weblogs and website syndicates
  • Email marketing  and shopping directories;
  • Setting Up Affiliate Marketing Program -How to attract affiliates
  • Hosting and implementing an affiliate program
  • Growing your Affiliate Numbers
  • Setting up an affiliate program
  • Affiliate network service agreement
  • Data feeds and customer returns


  • Introduction and Product Hunting using tools
  • How to search dead listings using tools
  • Introduction about rankings and ratings

Website and social media presence

  • Supplier Distributor Hunting
  • Brand Approval and Category Approval
  • How to create and attach with the branded listing?
  • Shipment Creation

Ordering and Inventory Management

  • Invoicing and get Resell or Authority Letters
  • Cost (Profit Calculation) and PPC Campaigns
  • Automate Pricing and How to handle Account? Amazon Customer Support Issues


  • Introduction and Product Hunting using tools
  • How to search dead listings using tools?
  • Introduction about rankings and ratings
  • How to get tracking numbers?
  • How to update tracking numbers on Amazon?
  • How to win buy box?
  • Buyer Customer Support Issues
  • How to search products through Barcodes?
  • Learn about amazon pricing strategies
  • Returns and Refunds Management
  • Handling Disputes, claims, chargebacks Ordering
  • Inventory Management voicing and get Resell or Authority Letters
  • Cost (Profit Calculation) and How to handle it.

Suppliers Retailers Hunting

  • How to create and attach with the branded listing?
  • Shipment template creation and Know about Handling time
  • How to fulfill orders?
  • Introduction about rankings and ratings
  • Product Hunting using tools and Keyword Hunting Category Approval, Patent checking, Trademark issues
  • Sourcing Supplier Hunting
  • Sampling, Ordering, and Inventory Management
  • Cost (Profit Calculation)
  • Listing Creation and optimization & Shipment Creation
  • Product launching on Amazon
  • Social media, Website Presence and PPC Campaigns Listing Promotion > Review Requests
  • How to handle Account?
  • Amazon Customer Support Issues

Computer Networks and the Internet:

  • What is the Internet?
  • The Network Edge
  • The Network Core
  • Delay, Loss, and Throughput in Packet-Switched Networks
  • Internet Architecture Overview

Application Layer

  • The Web and HTTP
  • FTP
  • DNS

Socket Programming (with UDP, TCP)

  • Transport Layer
  • UDP
  • TCP

The Network Layer

  • Forwarding and Routing
  • Network Service Models
  • Routers
  • The Internet Protocol (IP)
  • Routing Algorithms:
  • The Link-State (LS) Routing Algorithm
  • The Distance Vector (DV) Routing Algorithm
  • The Link Layer
  • Links, Access Networks, and LANs:
  • Switched LANs: Link-Layer Addressing and ARP
  • Ethernet
  • Link-Layer Switches
  • VLANs

Wireless and Mobile Networks:

  • WiFi:802.11 Wireless LANs

Multimedia Networking:

  • Multimedia Networking Applications
  • Streaming Stored Video
  • Network Support for Multimedia

Security in Computer Networks

  • Messaging Integrity
  • Digital Signatures

Fee: 60,000
Duration: 6 Months
Timing: 9AM-11AM, 11AM-1PM, 1PM-3PM, 3PM-5PM, 5PM-7PM, 7PM-9PM

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