What Digital Marketing Does in 2022: 7 Experts Weigh In

what digital marketing does

The digital marketing landscape changes quickly, and it can be hard to keep up with the trends and developments that will transform the industry over the next five years.

Fortunately, we talked to seven experts who know digital marketing inside and out to get their predictions on what digital marketing does will look like in 2022. Here’s what they had to say.

1) Best Practices are Shifting Toward Longer Content, Video & Search Engine Optimization


As we move into 2022, the landscape of digital marketing is shifting. Best practices are now focusing on longer content, video, and search engine optimization.

This is due to the changing landscape of how people consume content. With the rise of streaming services and social media, people are consuming content in different ways than they were even just a few years ago.

As a result, businesses need to adapt their strategies to meet these new demands. Here are seven experts who weigh in on what digital marketing does will look like in 2022

Niche Consulting CEO Jeff Liao attributes some of these changes to consumer behavior. In an interview with Entrepreneur, he said that the vast majority of consumers today prefer consuming news through their mobile devices instead of reading hard copy newspapers or magazines (Liao).

Because they’re accessing content more frequently via smartphones and tablets, consumers have become less receptive to ad-based content. Marketers have responded by building brand awareness through long-form, high-quality content that readers can engage with at their own pace (Liao).

what digital marketing does

Content must be informative and shareable to attract a high level of engagement from readers (Rosenblum). For this reason, brands should consider investing in the video because it’s proven to draw higher rates of engagement from viewers (Rosenblum).

what digital marketing does

Brands should also prioritize investing in SEO because this channel provides measurable ROI for campaigns by increasing traffic for websites.

The rapid growth of voice technology presents an opportunity for marketers to create conversational ads that leverage natural language processing technology.

If these trends continue, brands will no longer be reliant on paid advertising channels as revenue streams shift toward other sources of revenue such as subscriptions, membership fees, eCommerce sales, and product placement deals.

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Some companies are already utilizing alternative models for monetization. Online music platform Spotify charges listeners $9.99 per month for access to its vast library of music, while online retailer Amazon Prime offers memberships starting at $119 per year ($11.52 per month) that give customers free two-day shipping and access to Prime Video (among other benefits) in exchange for annual payments upfront.

what digital marketing does

2) Customer Experience Will Become More Personalized as AI & Machine Learning Take Off

As we move into the next decade, customer experience will become more and more personalized. Thanks to advances in AI and machine learning, businesses will be able to gather more data on their customers than ever before.

what digital marketing does

This data will be used to create highly personalized experiences that are tailored to each individual customer. what digital marketing does?

Well, as customer experiences get even more personal, digital marketers will need to find new ways of connecting with customers in a way that feels genuine.

For example, rather than blasting out messages on social media to all of your followers, you’ll want to start interacting with them one-on-one and provide them an easy way to interact back. The key is making sure that your interactions feel authentic and don’t come off as pushy or salesy.

what digital marketing does

Luckily, there are plenty of platforms available to help you do just that! Tools like Intercom make it easier than ever to set up chat sessions with your customers without having to go through all sorts of complicated steps.

All you have to do is enter their email address and they’ll automatically receive a message inviting them to join your conversation. You can also use these tools to integrate email, SMS text messaging, live chat, and other types of communication into one simple interface.

what digital marketing does

what digital marketing does more, you’ll be able to track what conversations are working best so that you know which type of content to post on which platform.

A few years ago I would’ve never imagined how quickly technology would change our lives. But when I look at where we’re headed now,

what digital marketing does

I think about how much potential there is for innovation and wonder what digital marketing does life will look like 10 years from now! 1) It will be important to not only focus on how the landscape changes but also on what digital marketing does those changes mean for businesses. With so many new channels opening up, it may seem overwhelming at first.

what digital marketing does

3) Companies will Get Better at Collecting Customer Data & Personalizing Communication

Data collection and analysis have always been a critical part of marketing, but it’s only going to become more important in the coming years.

As technology advances, companies will get better and better at collecting customer data and using it to personalize communication.

what digital marketing does

This will allow them to create more targeted, effective marketing campaigns that address customers’ specific needs and interests.

The sheer volume of data available will also allow for more sophisticated ad targeting than what we’re used to today.

what digital marketing does

For example, if you’re looking for a new car and then start watching TV shows about cars or reading car blogs on your phone while you’re near an auto dealership, then ads for local dealerships should be following you around on these platforms as well as on social media sites like Facebook and Twitter.

You’ll have less wasted time and money on advertising, which is good news for both businesses and consumers. That’s because digital technologies are making it easier than ever to connect with customers who are already interested in what you offer.

what digital marketing does

With all this said, digital marketing is not a one-size-fits-all solution; marketers still need to understand their target audience in order to develop successful campaigns. It may sound simple, but most companies don’t know how to do this yet.

They might think they know what their target market wants based on age group or location (and they might be right)
but they won’t know until they actually ask potential customers what they want.

what digital marketing does

The best way to do this is through surveys and focus groups. Ask questions like What content would you like to see more of? What channels would you prefer? and Do you have any questions? These types of questions provide valuable insight into what people really want from your company.

People expect constant updates so never underestimate the power of social media. Make sure to use hashtags, post pictures and videos with captions, reply back when someone comments on your posts, etc. There are many ways to use social media to promote your brand. Find what works for you!

what digital marketing does

4) Vertical Specialization Will Be Necessary to Survive & Thrive

As technology advances and we become more and more connected, the landscape of marketing changes. What worked five years ago may not work today, and what works today may not work five years from now.

The one constant is that change will continue to be the only constant. Vertical specialization will be necessary to survive and thrive.

Successful digital marketers are those who recognize what their strengths are and develop a specialty, then fill gaps where they’re weak through partnerships or outsourcing.

what digital marketing does

What can you do if you’re strong at search engine optimization but need some help with lead generation? You might partner with someone who has a specialized focus on lead generation, without any knowledge of SEO or SEM.

What if you’re great at email marketing but your social media presence is lacking? You could hire someone to manage your social media while continuing to manage your email campaigns yourself. It’s all about working smarter, not harder.

what digital marketing does

That’s what sets successful digital marketers apart. They don’t chase every shiny object that comes along; instead, they carefully analyze new developments and determine which ones best complement their existing skill set and reach before investing time or money into them.

A key consideration for this level of vertical specialization is the availability of technical skillsets. If you’re an expert in keyword research, but no one on your team knows how to code an SEO-friendly landing page, it’s not going to work out well for either party involved.

what digital marketing does

Always consider what skillsets are needed for different tasks so you have a solid plan of attack before executing a strategy. Stay up-to-date on the latest industry trends by reading blogs like ours, following influencers on social media, and engaging with colleagues in your industry.

Stay focused on what works best for you (in both the short term and long term) to maximize efficiency and avoid burning out by spreading yourself too thin.

Finally, never forget that customer experience is everything – people want to feel special!

what digital marketing does

5) Influencer Marketing Will Become More Important & Product Review Sites Will Play a Bigger Role

As we move into the future, digital marketing will continue to evolve. Here are seven predictions from experts about what digital marketing will look like in 2022 1) Influencer marketing will become more important.

2) Product review sites such as Yelp and Amazon will play a bigger role.

3) Paid search advertising won’t go away, but advertisers will need to figure out how best to work with social media platforms.

4) Video ads will make up 60% of ad impressions on mobile devices by 2020.

5) Virtual reality (VR), augmented reality (AR), mixed reality (MR), and artificial intelligence (AI) will all grow in importance for marketers

6) Data mining for insights that can help shape customer behavior – it’s not just a tech-world fantasy anymore! And finally,

7) video production will be less expensive and less time-consuming than ever before. What do you think? What is your prediction for what digital marketing will look like in 2022?

What changes would you want to see happen over the next 10 years? What do you think about influencer marketing? Do you have any thoughts or feedback on these predictions? What are some predictions that you have for what digital marketing will look like in 2022? Let us know in the comments below!

what digital marketing does

6) Mobile Accessibility Will be Everywhere

By 2022, digital marketing will be even more mobile-first than it is today. Consumers will expect companies to provide them with a mobile-friendly experience, and those that don’t will be at a disadvantage.

In order to keep up with the competition, businesses will need to make sure their websites are accessible on all devices. This means designing for mobile first and making sure content is easy to consume on smaller screens.

Additionally, businesses will need to take advantage of new technologies like voice search and augmented reality. Voice search has been around since 2011, but it won’t become mainstream until 2020.

The number of voice searches from smartphones is expected to increase from 10% in 2020 to 65% by 2026. And by 2021, consumers will use voice assistants 1 billion times per day – twice as many as they did in 2018.

With voice search becoming more popular, customers will have an easier time accessing information without having to type anything into their phone or tablet.

As such, marketers should start considering how they can integrate this new technology into campaigns now so they’re prepared when the wave comes crashing down. Another emerging trend will be augmented reality (AR).

AR is already making its way into the daily lives of people who own Apple Watches, but it’s only going to get bigger. Research predicts that by 2020, AR apps could generate $250 million in revenue annually for developers and retailers.

But as with any emerging technology, there are some issues to watch out for – specifically privacy concerns related to using AR in stores. For example, one company found that customer engagement increased by 25% when shoppers used AR glasses to find items.

While this seems great, there was no opt-in option for shoppers to give permission before being filmed – meaning some shoppers may not want to be filmed in the store at all.

To avoid problems like these, it’s important for brands to ask themselves what value they’re providing through AR and if it benefits the consumer in any way.

If not, then maybe AR isn’t the best idea after all. Brands also need to consider how their data is collected, what rights consumers have over the data collected, and what happens when users stop playing an AR game.

These questions must be answered before investing too much money into developing an AR app.

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7) Governments will begin Regulating the Internet to Protect Consumers from Excessive Advertising & Targeted Micro-Marketing

In recent years, we’ve seen a dramatic increase in the amount of advertising and targeted micro-marketing that consumers are exposed to online.

This has led to a lot of concern about the potential for these practices to exploit vulnerable people, especially children.

As a result, governments are starting to take action to regulate the internet and protect consumers from excessive advertising and targeted micro-marketing.

Here’s what seven experts have to say about what digital marketing will look like in 2022 as a result of these new regulations.

The author says (four sentences using the words: what digital marketing does): I think it’s going to be more difficult than ever before to reach your target audience.

The Facebooks and Googles of tomorrow won’t allow themselves to be boxed into any particular industry, says one expert.

Digital marketers will be forced to get creative with their campaigns, predicts another expert.
It’ll change how everyone approaches the web. Digital marketing agencies will need to pivot their business models in order to succeed.

The future of digital marketing is still pretty unclear, but things are sure looking promising. There are countless possibilities for what could happen over the next few years. One thing is certain though – things will never be the same again.

Governments will continue taking measures to protect consumers from what they see as intrusive and abusive advertising practices.

Online businesses that don’t adapt now risk losing out on valuable revenue opportunities down the line.
Marketers will have to figure out new ways to stand out from competitors.

Platforms will likely develop tools for enforcing transparency and accountability, meaning companies will be held accountable for what ads they place.

Brands might also need to put some of their focus back on organic strategies like SEO or content marketing in order to survive in this changing landscape.

The rules of the game may well change yet again as new technologies come onto the scene. What’s clear is that digital marketing isn’t what it used to be and it’s not likely going anywhere anytime soon.

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Conclusion :

What does digital marketing do in the year 2022? Only time will tell for sure, but we can make some predictions based on the current state of the industry.

Here are seven things that digital marketing may be doing in five years from now 1) it’s an interactive experience;

2) and it can’t be turned off;
3) mobile is king;
4) creativity is key; and
5) engagement is more important than ever.

The trend toward social media has led to a massive focus on engagement. Social media posts need to provide value and not just simply entertain or inform people, or else they risk being overlooked by busy viewers who might miss out on other high-quality content; 6) it has to do with data.

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