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What is MozRank and why should we care?

MozRank
MozRank

What is MozRank? Does it have something to do with PageRank? Most brands seem to care only about how Google values ​​its positioning. But some marketers are looking for other tools to improve their SEO.
In fact, these are the companies that really optimize their strategies to get your site positioned in the best places. That doesn’t mean, however, that PageRank isn’t important. He is. But there is a need to incorporate more knowledge. And, for example, the more you know about MozRank and other concepts, the greater the benefits. Can you differentiate the two concepts?
MozRank basically refers to a link popularity score that is on a scale between 0 and 10. An indicator that originated from Moz, an SEO consultancy company founded in 2004 and which has grown to be one of the market standards. MozRank represents the importance of your website links. This is determined primarily by the number and quality of the other pages that link you.
This range is determined using a Moz algorithm. Which measures the quality and quantity of links pointing to a particular landing. Therefore, each page of a website receives a different MozRank classification.
PageRank still plays an important role. However, some brands unhappy with Google’s ranking have sought more specific alternatives. And that’s where MozRank came in.

What is MozRank and how is it different from PageRank?

Therefore, MozRank is a tool created by SEOMoz and its value lies in the fact that it has succeeded in bringing together a community of SEO experts capable of promoting such tools. It’s very simple to operate: the more inbound links your website has, the higher the MozRank of your page.
The main difference between PageRank and MozRank is how you can improve your site’s ranking. PageRank, on the other hand, relies more on the backlinks of other websites with high PRs. However, the popularity of MozRank relies more on a website’s ability to collect links from many popular pages.
Another fundamental difference is that MozRank improves your classification system faster than PageRank. Indeed, with a little effort, you can go from a 2 or 3 to a 4 or 5. However, any score above 5 requires more effort and work.
Taking into account that PageRank is Google’s system, the internet giant does not rank pages that are based on MozRank. So why has this indicator become so important? Does it make sense to develop a website with a high MozRank goal? Here are some of the benefits that brands that begin to consider MozRank can incorporate:

1.- It works as an indicator of the authority of links

what are MozRank links If Google ignores this classification, what reasons are there for listing what MozRank is and taking its values ​​into account? First, it acts as a democratic indicator to determine the importance of a page. MozRank would be the result of an election where voters are web pages and candidate pages that include their external links.
Therefore, there would be no winner. But there would be new high authority pages that could provide high authority links to other websites as well.
Why should website maintainers pay attention to MozRank? The answer is simple. Even though search engines don’t use MozRank to rank results, they depend heavily on the authority of its links. And the authority of links is precisely one of the metrics that MozRank represents.
Therefore, if you get high MozRanks for your websites or landing pages, you are likely to rank well in the results of major search engines.

2- It is ideal to find your competition

MozRank can also be used to compare competing websites and therefore extract ideas for planning your SEO strategies. Also, since it is updated regularly, you will get a clearer view of where a website is at or what keywords it is trying to rank with.
So, to begin with, it will help you determine which pages and keywords are the most powerful and most used right now. You have probably faced situations where some powerful pages completely dominate certain keywords. This is due to the multitude of great quality links they get.
Thus, your brand is struggling to find a place. Nonetheless, by knowing what MozRank is and learning how to interpret the results, you will discover which are the most achievable “battlegrounds” that are worth the extra effort.

3- And also to know who connects your competition

While link quality is at stake, perhaps one of the things that interests you most is knowing which links your competition is getting. Especially if among them there are links of high authority.
What is MozRank in this context? This is the perfect tool for identifying those who are in a better position than you in the major search engines. But in order to do that, you will need to research your keywords in the major search engines.
With this information clearly in mind, you can try to mimic or mirror the type of profile of your competition appearing at the top of the leaderboards. In fact, the tool itself has developed a plugin called MozBar to detect the DA and PA (Domain Authority and Page Authority, respectively) of any website.
In this way, you will be able to know the popularity of your competitors’ websites. And you will detect which ones really represent a threat to your positioning in the main search engines.

4.- He is the perfect SEO advisor

As you can see, Google owns PageRank but companies have started looking for alternative and optimized search engine data to guide them in their SEO strategies.
In that sense, knowing what MozRank seems to be one of the more viable alternatives available to website owners. MozRank enjoys a good reputation in the SEO community for its accuracy. Indeed, it can be compared to PageRank in that if it was updated regularly, it could perform the same function.
MozRank may not seem so important to you, but it is the perfect guide for your SEO strategies. It cannot replace PageRank. But this is an important factor to take into account when optimizing websites for certain keywords.

How to optimize your MozRank?

There are a lot of things you can do to start improving your MozRank right now. The first is to install the MOZBAR plugin. With it, you will be able to access your Google PageRank, Alexa popularity ranking, SEOmoz Linkscape, MozRank, and other functions.
With this bar, you can quickly see how your website is doing with just one click. It’s a free tool that will provide you with tons of critical information and data. Something fundamental for you to adapt your SEO strategy and manage to improve your ranking in search engines.
Also, those who understand what MozRank is and want to optimize it understand that a fundamental step is to learn how to publish links correctly.

Benefits of installing the MozBar

All the brands that know what MozRank is and that install this toolbar get, basically, two obvious advantages:
By using the mozbar in your browser, you have the ability to see the popularity of a website as soon as it loads in the browser.
The owners of the pages and blogs can know the effective web positioning in any search engine. The first step to generating SEO strategies with steps to improve those results.
Social networks also have an influence
Using social media can also be a big factor when it comes to increasing your MozRank quickly and effectively.
First, you need to set up and optimize your profiles on popular social media. And, of course, make sure to add your URL to the description whenever you can. The high visibility of these digital spaces is a value to consider as you gain momentum on the Internet.
Use your network presence to share relevant content related to your industry. Include reviews and comments. And also make sure that the tone you use is familiar and that it manages to appeal. This way, you will get your followers to share your content so that more people can see it. Which, therefore, will increase your MozRank.
As you can see, there are several factors that determine the ranking of your pages. But if you know the techniques to get natural link building without Google penalizing you, you can easily find websites that cover the same topics as you. This will make it easier for you to develop your strategy. And, of course, find your competition and improve your ranking.
Now that you know what MozRank is, you will understand that the Corbis content marketing platform is perfect to help you. With this tool, you can generate quality content and distribute it in over 9,000 media. And it will help you gain notoriety in the search engines. This is not to mention the possibility of knowing what each of the digital media does with which you can establish agreements of different types.

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