What is organic search?
Organic search is the free section of Google’s search results pages, which is created based on ranking factors. The search engine optimization (SEO) sector focuses on it.
When we talk about organic search, we mean that part of Google search for which it is not possible to purchase placements. In fact, Google wishes to show the websites that correspond as closely as possible to the user’s request (query).
Its operation is explained in detail on the following page, where you will find a lot of information about the procedures that take place before and during the creation of a results page: https://www.google.com/search/howsearchworks/.
Google shows in this case only organic results, sorting them according to the ranking algorithms so that the most relevant information is at the top.
Of course: within the Google results pages you can also find other types of information about the searched topic (as in the case of the box next to the results in the previous image), or advertisements.
With regard to the latter, we refer above all too transactional searches (Do searches), for which the ads are generated in the form of text or images. They can be created thanks to the Google Ads advertising platform, which works like a real auction.
For example, the following example shows the results page of the “Alba truffles” query.
Search engine optimization deals with creating strategies that allow a site to position itself in the best way within the Google results pages: they are based on different types of methods, which are generally divided into two groups that are on-page and off-page optimization.