What is social media marketing?

social media marketing

Social media marketing is one of the best ways to market your business online. But the interesting thing is that most people don’t know what this actually means. In order to keep up with consumers, it is important to understand what social media marketing is, why it is so important for your small business and how to carry out a successful marketing campaign.

What is google social media marketing course?

social media marketing training is the process of promoting your business to potential customers through social media platforms. There are two main forms of social media marketing: social media management and social media advertising. There is some overlap between these methods, but each method addresses different goals. As a business owner, it is important to understand the difference between them. So let’s take a closer look at each:

1. Social media management

Social media management is the process of creating, publishing, promoting, and managing content across social media channels. This is a basic part of social media marketing, and the process involves setting up a social media account and posting relevant content to your page. The goal of this feature is to attract your target audience and build trust by publishing compelling content. When you think about the social media platforms and the appearance of each account, this reflects how the page is managed. This strategy can help users personalize their online experience and make it stand out. And, when you run a small business, it’s more important to make sure that your Facebook, Instagram, YouTube, and other digital channels are all in helping you generate more business.

The idea is that over time, people who interact with your content frequently are more likely to do business with you. Engagement represents the positive reaction that people have when they see your brand, and frequently builds undeniable trust in your business.

2. Social media advertising

Social media marketing

Another major component of social media marketing is social media advertising. Social media advertising is the process of advertising on social media platforms to direct traffic to external targets (such as your website). These ads are usually displayed as promotional messages on any platform feeds you browse. For example, Twitter ads are displayed as “recommended tweets” and on Facebook or Instagram, they are displayed as “sponsor information.” However, no matter what platform you use, social media advertising can enable you to reach almost anyone and gain immediate exposure.

Why are social media marketing courses important to your business?

So now that we have defined social media advertising, you might be wondering – what’s the point of this? Why is this important to me? The simple fact is that your customers are on social media every day, and these platforms will not disappear anytime soon. The Internet has greatly affected consumer behavior, especially the ease of use of social media. It is important to adapt to this new marketing normal, because you may find your business is in decline or even closed down. But the good news is that you can use SMM training to prevent this from happening and stimulate new growth in your business. Every business needs to use social media platforms if it wants to continue operating, and your business is no exception.

What are the benefits of social marketing training?

We have discussed the reasons why social media marketing is important, but let us discuss why it is worth the investment.

The reality is that social media is now too big to be ignored. These sites have a huge impact on consumers and their daily lives. It won’t appear anywhere soon, and if you don’t spend time on it, your business may fall behind. The good news is that investing in social media marketing can enable you to get a stronger business and more customers, and thus reap the rewards. Still not sure if this is right for you? Let’s discuss the four main benefits of social media marketing:

1. Your customers on social media

Although this seems obvious, we should not underestimate the impact! Social media has been widely adopted, with more than 2 billion people regularly participating in it. Most of these people spend 3-4 hours on it every day, which means they spend most of the day browsing posts and advertisements of interest.

Let’s do some quick math operations.

If we assume that most people sleep 8 hours a day and we have 16 hours of waking time, it means that people spend 25% of their waking time on social media! By the end of their lives, this is equivalent to a quarter of their time spent on social media. If your client spends a lot of time doing anything, then no matter what it is, you may want to solve this problem. Now, this is social media. And, the sooner you focus on social media work, the better your business will be.

2. Cheap

Compared with traditional marketing methods, social media marketing has greater coverage and lower costs. For example, you can spend $10 on Instagram ads and attract more than 1,000 people. At the same time, 10 dollars in the traditional world does not bring you any benefits. The reason social media is so cheap is because of the large number of people using it and the lack of advertisers to take advantage of it. But this changes every day. More and more advertisers are using social media to develop their businesses. Therefore, advertising costs have risen slightly in the past few years. The sooner you build your social media influence, the better. You can easily take advantage of low cost and build your own brand immediately, instead of catching up and paying too much later.

3. Highly targeted

Social media marketing is not only a new way of advertising but also a very useful strategy that can help you attract more qualified potential customers. Each major platform records a lot of data from its users, and this information makes their advertising better than most other methods. They know some information, such as things you like and dislike, you are married or single, where you work, businesses visited, foods you like, etc.

This data can help you target your ads to users who are most likely to be interested in the products you offer. For example, suppose you sell dog accessories. You can target adults over 25 years old (women who are interested in dogs) for advertising. Such high precision makes social media marketing so unique. It allows brands to connect with people who are interested in things related to their products and makes the buying process easier.

4. Build trust

Consumers are more likely to use accounts they trust, and trust ultimately affects their purchase process. As long as you do it right, everything you do on social media has the ability to build trust with your audience. Great content shows that your business is legitimate and that you understand your audience. Each platform is a space for you and your followers to interact more directly, which helps to deepen their relationship with your brand. Therefore, not only do you have to attract more people, but you also create an environment that can promote conversion.

How to start social media marketing

Now that you understand how social media marketing courses 2020 can benefit your business, you may be ready to step in. However, before getting into the essence, you must determine the overall goal and choose an overall strategy to guide you in that direction. Essentially, the first and biggest thing you need to consider when it comes to business is that you want to get rid of social media marketing.

To find the path that best suits your business, consider the following questions:

Do you want to build a brand on social media or launch an advertising campaign?

Do you need some kind of investment that can get the greatest return in the future, or are you eager to get potential customers and sales now?

Do you value personal relationships and reputation, or do you want to bypass this relationship and get directly converted?

No matter how you answer these questions, it will ultimately determine your social media marketing strategy and influence your results. If you answer the first choice in each question, social media management is the best choice. If you answer the second choice, social media advertising will be more suitable for your goals. So, how are these two paths actually different? And how do you execute your marketing strategy? Let’s take a closer look at the expectations of these two strategies.

1. Carry out advertising campaigns

When it comes to advertising, most people want the fastest way to succeed. If you want to meet quickly, then a social media advertising strategy may be the best for you. Short-term ads can visit your website immediately. It skips The process of acquiring new likes and followers will save you a lot of time. The premise is simple. You want to attract a lot of traffic to your website. Moreover, if you’re advertising work is effective, then part of the traffic will be converted from sales leads to sales.

There are several ways to accomplish this, including:

  • Attractive visual content (e.g. product photos and videos)
  • Remarketing techniques (e.g. retargeted ads and follow-up emails)
  • Performance optimization (through index management)

Many companies use this method for advertising, but it is important to know that this method has potential risks. Just like any marketing campaign, your success depends on external factors, such as advertising costs and competition that can affect your overall profitability. This is not a question of “can solve this problem”, but a question of “I can profit from this work”. In order to successfully advertise, you must spend less to win customers than the product price.

For example, if you spend $500 to buy a customer who only pays you $100, then you are likely to spend your own business. Even if you succeed, it may not be able to expand in the long term as competition and advertising costs rise. When this situation stops happening, your strategy is doomed.

In short, social media advertising is a great way to grow your business, but you should not rely on it for long. Except for the advertising giants (such as Facebook or Google) itself, it cannot scale.

2. Build a brand

Now, let us discuss alternatives-building a brand. Building a brand is priceless. When your company is popular and trusted, you can finally sell products and services without relying too much on advertising. However, the disadvantage of this is that it takes a lot of time and effort to build a brand on social media. You must provide great value to your audience so that they recognize that you are a thought leader and someone they trust in your field of expertise.

But once this happens, they will listen to what you want to sell them. When done correctly, your brand reputation will become an asset that you can use throughout your entire business life, not just an advertising promotion. In order to achieve this goal, you need to create well-designed social media profiles, post useful content, and ensure that people who are looking for related services can find your page.

Now it is up to you to decide which strategy best suits your needs. Although you can only choose one of them, you can even see better results when you implement both at the same time. Building a brand on social media and running a campaign at the same time can help you see quick results when investing in a long-term approach. You don’t have to limit yourself you can really see the best of both worlds.


In short, social media marketing can greatly benefit your business. Whether you want to focus on building your brand over time or just want to generate rapid conversions, you can see real, measurable results. Your customers are now on social media, and building your brand on the platforms they use is more important than ever. As long as you determine the path that best suits your goals and execute a high-quality marketing strategy, you can strengthen your brand and increase sales.

Whether it is through social media management, social media advertising, or both, LYFE Marketing can help. Our marketing team can help you create effective content and advertising to attract more customers to your business. If you are ready to start social media marketing, please contact us immediately!


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