You are going to create or you have created a website for your business and you want to improve your visibility. Creating a blog in addition to your website is an opportunity to promote natural referencing on search engines. The question you are asking yourself is whether to integrate a blog into your website or develop it alongside a showcase site or an online store. All the answers to your questions are in this article, it will help you choose between common web hosting or not to optimize your SEO.
- Blog vs website: what’s the difference between the two?
- Why create a blog backed by your website?
- Blog: integrated or separate, which one to choose for your business site?
- What impact does a blog have on a professional website?
- How to animate a WordPress site with the articles contained in a blog
- What content to improve SEO on the Google search engine.
To a novice, it may seem difficult to tell a blog from a website.
What is the particularity of a professional website?
Just as a company has a building to carry out its activity in the real world, on the web it is represented by its website: showcase site for professionals who tend to sell services;
online store for businesses.
As their name suggests, the function of these sites is to represent companies regardless of their activities. They are their showcase. Their role is, therefore, to promote the services or products while enhancing the reputation and competence of this company. The blog and its specificities: a dynamic that appeals to search engines blog, a contraction of “Web log“, started out as a kind of journal. In a professional context, the blog is a communication space offering great editorial freedom. Through reviews and comments, it gives the company’s customers an interactive link.
The difference between a blog and a site is that it is not static. Regular posts on a corporate blog aim to highlight its news and make it an information space for customers. It can accommodate information categorized by topic and is not just marketing-oriented. Blogging is a real promotional tool made up of pages and images that make it particularly lively.
Why create a blog backed by your website?
The professional website is not intended to be changed often. Most of the time, once the pages presenting the services and products of the company or the e-commerce store are published, the sites are no longer modified. But search engines such as Google are fond of novelty. The more a site renews its pages, the more the robot comes back to check it. This is the main step in natural referencing. Each new blog post thus brings new text, links you click on (this is the internal link), sending you to other articles or pages, etc. The more customers stay on the site, the more they browse the articles, and the more Google judges this site to be quality and therefore highlights it during searches. It’s user experience or UX. Blog: integrated or separate, which one to choose for your business site? If you choose to create your professional blog, you can either integrate it into your website, showcase site, or online store, or you can give it its own domain name by hosting it on a separate platform.
You can have a WordPress site sharing a blog web hosting or a company site and blog with two different URLs (domain names).
The creation of a separate blog: a strategy for a space of freedom depending on the type of activity of your business, you may choose to separate your blog from your site.
Benefits of a separate corporate blog from a professional website
The main advantage of blogging outside of your site is that it allows a lot of freedom of expression. In addition, it is a possibility of doing net linking. Disadvantages of Separate Blogs for an Effective Business SiteThis net linking technique can have a negative impact if Google considers your links unnatural. In this case, your strategy would be contrary to the hoped-for effect. In addition, a separate professional blog does not promote the image of the company and does not highlight the brand or expertise. The company is therefore not presented as the essential service provider in the purchasing process. Setting up an integrated blog: for or against the creation of a website and a blog with a single domain name must CMSs make it easy to integrate blogs into a website or online store. Installed in a professional website directory, the blog will act as a site visibility booster.
Why should you integrate a blog into your professional website?
A blog is an essential tool for marketing strategy and for optimizing natural referencing. It promotes communication with customers and prospects and makes the company the preferred player in its sector. To the writing of articles targeted on the appropriate keywords (ex: writing a web article) is added to the possibility of using the long-tail keywords (ex: writing a web article with Skribix) which go directly make the link with the brand of the company. The internal linking, that is to say, the links redirecting to a specific page of the professional website, further improves natural referencing. The information that will be given in the blog articles will strengthen the expertise of the brand through this content, which must offer a quality text. Relevant content is the essential step in an effective SEO strategy.
What are the disadvantages of an integrated web blog?
There is little reservation in integrating a blog into your website. If net linking is no longer possible, internal linking compensates for it by improving the user experience dear to Google and Co. The duration of the Internet user’s visit is important to improve the SEO of a website.
What impact does a blog have on a professional website?
The important thing when starting a blog on your site is to determine an editorial line. Producing interesting and unique content and posting regularly are the main keys to blogging. To optimize the SEO of a WordPress site or any other CMS, we have seen that sharing site and blog hosting is an asset by providing SEO articles based on relevant keywords. How to optimize the traffic of an online store or a showcase site with an integrated blog? A good marketing strategy is to publish relevant information through optimized articles through blogging.
Blogs direct the user to a page on the site, whether it is an online business or pro site, which makes it easier to take action. Future customers can find information about products and services there and have access to the home page or the sales page. All they need to do is follow the link indicated “click here” to proceed to the purchase step.
How to improve the SEO of a site through blogging?
The essential steps of a good SEO strategy areas we have seen:
- integrate a blog into its website with shared hosting;
- define an editorial line;
- create an editorial calendar;
- focus on relevant content;
- publish articles optimized with many keywords, but keeping a natural tone;
- correctly mark up the texts, images and SEO plugins of your CMS;
- use social networks to rank first in search engines.
How to animate a WordPress site with the articles contained in a blog
Your professional site will be the showcase of your company and will reflect its expertise, but also the events that mark its activity. Thanks to blogging you will be able to share your event, give tips about your products and services and if your business is suitable, why not offer DIY articles?
what content to improve SEO on the Google search engine.
Backed by feature articles that will present your services and products, your experience, etc. all these contents will be ordered by theme, linked by links, and will participate in making you known and recognized by your customers
qality articles: the basis of the corporate blog
When we talk about quality articles, we are talking about SEO articles that cover each topic of your profession. They should provide knowledge and information to spark the interest of your readers. Feature articles: to establish the image and values of the company. The feature articles are long and detailed. They present you as an expert in your topic and inspire confidence in your skills. In addition, Google is fond of informative content and long text will be seen as relevant and highlighted by search engines. They have the effect of bringing visibility to your business site. The short article: multiply the blog posts and publish a lot of content alternately, short articles tackle more specific subjects or tips that Internet users always like a lot and create an exchange with your customers and prospects. They are also used to share your news and boost your communication. In addition, by multiplying the number of pages to be referenced, they encourage search engines to index your blog more often.
An SEO article with well-marked images will be a fundamental part of your marketing policy. Each topic discussed will relate to a page on your website and will help improve the visibility of the entire site. Hence the interest in including a blog on your website.
How to take advantage of your blog on social networks?
The last step to getting more traffic to your business site through your blog: posting on social media. Social networks are not only intended to share with friends: they are also the essential spring for publicizing a site or a blog. By posting regularly on the social networks best suited to your field, they will easily increase the number of qualified prospects on your website. Thus, a post shared on social media will be shared over and over again and your traffic will be increased accordingly. The interested reader will more easily become a customer and will be convinced by the words: “click here”.All of these shares will convince Google or any other search engine that your site is of interest to the Internet user because you have found it appropriate to include a blog on their website. As we have shown, integrating a blog into your website is an effective marketing solution to promote your business or your online store without spending a fortune on paid advertising. So why wait to integrate a blog into your website and use blogging as a lethal weapon against the competition?